People are up to 29% less willing to buy products designed by AI (e.g. a chair, a snack flavor), compared to those designed by humans.
Make your brand stand out by rolling out spin-off products in unrelated categories (e.g. KFC nail polish, cybersecurity-themed toys).
Sustainable products (e.g. a bag made with recycled fabrics) are judged as up to 8.4% less sustainable when they have a relatively low price.
Products with multiple related benefits generated 42% more sales than those with a single benefit. Having unrelated benefits is worse than having a single benefit.
People were up to 7% more likely to say they would buy a product with a dark (vs light) color packaging. The effect backfires if buyers are worried about the product’s risks (e.g. side effects).
People were willing to pay up to 13.7% more for a product that looked more complex because it looked more expensive to produce
Creative products (e.g. games) were rated up to 32% better when their content (e.g. storyline) was considered creative. Creative packaging had little effect or even backfired.
Introducing and pricing a mystery box for a non-profit organization.
Showing a picture of the product’s scent (e.g. what flower it smells like) increased up to 13.6% how much people liked an ad.
Curved lines in your logo and branding can increase purchase intentions by up to 31% because they remind people of a smile.
Up to 24% more people prefer a smart product (e.g. fitness tracker) that uses adaptive AI algorithms (vs. a product that doesn’t), but not when the product is simple (e.g. electric toothbrush).
People were more trusting of and willing to pay up to 65% more for the same product when it was co-developed with a university.
