Seeing just one negative review, among positive reviews, is enough to make people 42% less likely to buy a product.
People usually prefer established, older brands. But the opposite happens for tech or innovative products (e.g. cameras, VR headsets)
When people hold a product, they are up to 48% more likely to choose it or a product of the same shape and size.
People were willing to pay up to 24.6% more for a product when its packaging design was simple (vs complex)
Shine a reflection of light on your product. In experiments, people rated products up to 23% more attractive and were 32% more likely to say they would buy them.
If your launch is far away, use free gifts rather than discounts to encourage pre-orders (in one experiment they were 125% more effective). If it’s less than a week away you can use either.
Color saturation can change how much we like a product (e.g. if larger is better), how much we’d pay for it (18.5% more for a suitcase, in an experiment), and how we use it.
If you offer many options to your customers, group them into smaller groups of decisions with similar attributes (e.g. color, size) and present them one at a time.
