When labelling a product as “recommended” choose a mid-priced option, not the most expensive one. Sales were up to 58% higher.
Boost purchase intentions of apparel products by up to 70% by showing either mannequins or real models at the right moment.
People write better AI prompts and are happier with the results when they’re aware of the cost (vs seemingly unlimited usage).
AI makes customers write more and longer reviews, but negative ones are also more extreme.
Replying to social media comments using AI bots (vs not replying at all) increased future engagement by up to 43%
Effective referral programs are non-monetary, altruistic, and double down on already referred users.
People are more likely to buy, and willing to pay up to 72% more for products made with mistakes (e.g. an added ingredient, wrong color marking).
Addressing customers by name can make them spend up to 17% more and leave them up to 16% more satisfied.
AI chatbots increase purchase intention when products are hard to evaluate (e.g. choose from many sizes and styles). If products are easy to evaluate, they just get in the way.
Managers joining sales meetings is a strong signal to clients, but they should let their salesperson keep the lead. Sales value was up to 13% higher.
People feel less connected to creators who use AI, and engage less with their content.
Increase conversions by optimizing your narration, visuals, and the creator you pick. Here’s how.
