Managers often wrongly estimate customer satisfaction and underestimate the impact of product quality on satisfaction by up to 31.6%.
Use exclamation points in your emails if you want to look friendly, but avoid using them to look assertive (e.g. send it by EOD!). People will perceive you up to 13.5% more positively.
fMRI brain scans find that people like video ads that include sounds and dialogues, evoke empathy, have a strong emotional start, and a logical end.
Prompt people to register at the start of their shopping experience (not at the end, or at checkout). They will be more likely to do so, and later spend up to 13% more.
To increase subscribers, and how much they contribute, highlight what makes you different and make them feel emotionally invested in you.
When customers want to return a product, refund it while letting them keep it. They will be up to 2x more likely to buy again.
Create balanced content (a mix of positive and negative) to appear more competent. Stay always positive if you want to be entertaining. You’ll drive up to 116% more followers.
Emotional ads increase sales for high-price, high-quality products. Informational ads work best for low-price, low-quality products.
Pressuring nudges (e.g. only 3 left!) are effective but increased product returns by 69%. Use reassuring nudges instead (e.g. this product is perfect for you)
Descriptions using technical language made people up to 16% less likely to buy a product. Focus on benefits instead.
Seeing just one negative review, among positive reviews, is enough to make people 42% less likely to buy a product.
Posting more often boosts engagement - up to a point. If you go over 45 posts per month people get tired of you.
