People were up to 4x more likely to choose a food product that had transparent vs covered packaging.
People are up to 47.8% more forgiving of AI’s mistakes when the AI uses self-deprecating humor (e.g. “My non-brain just froze”) vs no humor.
Strategically plan your waiting space to make the wait feel much shorter, and keep your customers happy.
Reviews left on weekends or public holidays are up to 4.7% lower than those left on weekdays.
People are up to 36% more willing to buy from more expressive salespeople (e.g. with an energetic tone of voice, using arm gestures).
People were up to 21% less likely to abandon ecommerce carts when they were recommended to add practical items to it.
Optimizing your website for AI buying agents can drastically increase the likelihood they choose your product (e.g. tweaking a product title increased choice by 80 percentage points).
Images perform worse on social media when the text is too large or when the text and imagery refer to different concepts.
Stacked discounts (e.g. 15% sale + 10% online coupon) led to up to 16% higher purchase intentions vs a standard discount of the same amount (25%).
Allowing people to customize their experience (e.g. preferred shampoo scent) boosts satisfaction and reduces cancellations by up to 46%.
People are up to 29% less willing to buy products designed by AI (e.g. a chair, a snack flavor), compared to those designed by humans.
People are most likely to switch brands when they’ve tried a few products, but are not yet category experts. 54% of those who leave never return.
