Science Says
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We don’t think AI has bad intentions, so we are up to 2.6 times more likely to accept bad news given by them (e.g. accept a higher-than-expected price).
Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.
Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they increased future customers spending 2x.
Stacked discounts (e.g. 15% sale + 10% online coupon) led to up to 16% higher purchase intentions vs a standard discount of the same amount (25%).
Allowing people to customize their experience (e.g. preferred shampoo scent) boosts satisfaction and reduces cancellations by up to 46%.
People are up to 29% less willing to buy products designed by AI (e.g. a chair, a snack flavor), compared to those designed by humans.
People are most likely to switch brands when they’ve tried a few products, but are not yet category experts. 54% of those who leave never return.
People were over 2x more likely to correctly remember and associate characters and logos (vs colors) to the correct brand.
People view a brand up to 19% more negatively if their online ads are placed next to unsafe or objectionable content (e.g. racist or homophobic content).
Increase sales during calls when you optimise your background, your body-language, your look, and how you speak.
Managers often wrongly estimate customer satisfaction and underestimate the impact of product quality on satisfaction by up to 31.6%.
Use exclamation points in your emails if you want to look friendly, but avoid using them to look assertive (e.g. send it by EOD!). People will perceive you up to 13.5% more positively.
fMRI brain scans find that people like video ads that include sounds and dialogues, evoke empathy, have a strong emotional start, and a logical end.
Prompt people to register at the start of their shopping experience (not at the end, or at checkout). They will be more likely to do so, and later spend up to 13% more.
To increase subscribers, and how much they contribute, highlight what makes you different and make them feel emotionally invested in you.
