Gesture with your hands when presenting to appear more competent, and make people perceive you up to 9% more positively.
Funny ads from B2B brands (e.g. industrial adhesives) can make people like the company up to 17.9% more than non-funny ads do.
Create balanced content (a mix of positive and negative) to appear more competent. Stay always positive if you want to be entertaining. You’ll drive up to 116% more followers.
Posting more often boosts engagement - up to a point. If you go over 45 posts per month people get tired of you.
