‘AI-designed’ hurts sales

People are up to 29% less willing to buy products designed by AI (e.g. a chair, a snack flavor), compared to those designed by humans.

Author

Thomas McKinlay
March 17, 2026

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Subscribe to Platform

What you get as a Platform member:

  • Access all insights: Hundreds of insights (and growing)
  • Case studies: Get science-based answers to marketing challenges
  • Exclusive playbooks and discounts on all playbooks
Already a subscriber?Sign in.