Show what your product smells like

Showing a picture of the product’s scent (e.g. what flower it smells like) increased up to 13.6% how much people liked an ad.

Author

Thomas McKinlay
June 11, 2024

Topics: Ads | Product
For: B2C. Can be tested for B2B 
Research date: February 2024
Universities: Carnegie Mellon University Qatar and City University of London

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