People view a brand up to 19% more negatively if their online ads are placed next to unsafe or objectionable content (e.g. racist or homophobic content).
fMRI brain scans find that people like video ads that include sounds and dialogues, evoke empathy, have a strong emotional start, and a logical end.
Funny ads from B2B brands (e.g. industrial adhesives) can make people like the company up to 17.9% more than non-funny ads do.
Owning and reusing insults against your brand (e.g. a critique of your staff uniforms) can increase ad click-through rates by up to 27%.
Add text on videos, GIFs, and images in the correct way to increase clicks on social media by up to 127%.
People were up to 48% more likely to choose a product when it stated who it was not for (e.g. “Not for risk-taking investors”) vs who it was for (e.g. “For a safe investment”).
Extremely short video ads (≤10 seconds) drive up to 40% more traffic and better engagement than 15-30 second ads, for a lower cost.
Emotional ads increase sales for high-price, high-quality products. Informational ads work best for low-price, low-quality products.
Models in your ads should look at or away from the camera, depending on your product type. Ads were up to 30% more effective at driving sales.
Prices written in larger fonts seem cheaper, and numbers about key product features (e.g. hours of battery life) seem up to 26% more persuasive.
Mid-tier brands were able to raise their prices by 12.3% when they advertised next to premium brands.
Tests on Instagram, Facebook, and similar platforms are not real A/B tests because they are shown to different audiences.
