fMRI brain scans find that people like video ads that include sounds and dialogues, evoke empathy, have a strong emotional start, and a logical end.
Funny ads from B2B brands (e.g. industrial adhesives) can make people like the company up to 17.9% more than non-funny ads do.
Emotional ads increase sales for high-price, high-quality products. Informational ads work best for low-price, low-quality products.
Posting more often boosts engagement - up to a point. If you go over 45 posts per month people get tired of you.
Real (or realistic) images increase attention on your product’s key benefits and drawbacks (e.g. how healthy or effective it is). Unrealistic images reduce it.
Ad clicks were 3x higher when items were placed close together in the center, with plenty of white space around the edges
Shine a reflection of light on your product. In experiments, people rated products up to 23% more attractive and were 32% more likely to say they would buy them.
Don’t display your product alone. Show it alongside copies of itself. People will perceive it as more effective, both when deciding to buy it and when using it.
Customers abandon products in their online shopping carts all the time. Wait 1-3 days to remind them and boost sales. If you remind them too early your message backfires.
Color saturation can change how much we like a product (e.g. if larger is better), how much we’d pay for it (18.5% more for a suitcase, in an experiment), and how we use it.
People like future-related products and images more if they’re positioned to the right, and past-related ones if they’re on the left. The effect reverses for those who write right-to-left.
Rational messages work better if they are placed high in a vertical space, while emotional messages connect better if placed low.
