- Science Says
- Posts
- When ‘AI-powered’ makes products better, or not
When ‘AI-powered’ makes products better, or not
Up to 24% more people prefer a smart product (e.g. fitness tracker) that uses adaptive AI algorithms (vs. a product that doesn’t), but not when the product is simple (e.g. electric toothbrush).
Topics: Product
For: B2C. Can be tested for B2B
Research date: November 2023
Universities: WU, University of Lucerne, University of St. Gallen, and Columbia University
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
Already a paying subscriber? Sign In.
What you get as a Platform member::
- • Access all insights: Hundreds of insights (and growing)
- • Case studies: Get science-based answers to marketing challenges
- • Exclusive playbooks and discounts on all playbooks