When ‘AI-powered’ makes products better, or not

Up to 24% more people prefer a smart product (e.g. fitness tracker) that uses adaptive AI algorithms (vs. a product that doesn’t), but not when the product is simple (e.g. electric toothbrush).

Become a paying Platform member of Science Says to access this page.

• Access all insights: Hundreds of insights (and growing)

• Case studies: Get science-based answers to marketing challenges

• Exclusive playbooks and discounts on all playbooks

Already a subscriber?Sign in.