Prompt people to register at the start of their shopping experience (not at the end, or at checkout). They will be more likely to do so, and later spend up to 13% more.
When customers want to return a product, refund it while letting them keep it. They will be up to 2x more likely to buy again.
Pressuring nudges (e.g. only 3 left!) are effective but increased product returns by 69%. Use reassuring nudges instead (e.g. this product is perfect for you)
Seeing just one negative review, among positive reviews, is enough to make people 42% less likely to buy a product.
Ad clicks were 3x higher when items were placed close together in the center, with plenty of white space around the edges
Don’t display your product alone. Show it alongside copies of itself. People will perceive it as more effective, both when deciding to buy it and when using it.
Horizontal product displays on websites make people choose higher quality, more expensive products. Vertical displays encourage choice of cheaper options.
Free returns aren’t profitable in the short-term, but they are the cost of doing business if you want customers to buy from you again.
Conversions increased 14% and total sales 28% when call-to-action (CTA) buttons directly asked people to decide about quantity (e.g. “Buy 1” vs “Buy 2” vs “Buy 3”).
Customers abandon products in their online shopping carts all the time. Wait 1-3 days to remind them and boost sales. If you remind them too early your message backfires.
UPPERCASE brand names feel more premium, and people looking for high-end products are more likely to buy them. Mixed or lowercase names feel more mainstream.
People prefer AI-based recommendations for practical products (e.g. a dishwasher), and human recommendations for experiential and sensory products (e.g. a holiday).
