People were up to 21% less likely to abandon ecommerce carts when they were recommended to add practical items to it.
How to design an ecommerce AI chatbot your customers will love, using insights from our Wharton Blueprint for Effective AI Chatbots.
Optimizing your website for AI buying agents can drastically increase the likelihood they choose your product (e.g. tweaking a product title increased choice by 80 percentage points).
Research on 164m sales across 973 ecommerce websites finds that AI traffic drives more revenue per session than paid social, but less than any other channel. This gap is smaller for complex products.
Prompt people to register at the start of their shopping experience (not at the end, or at checkout). They will be more likely to do so, and later spend up to 13% more.
When customers want to return a product, refund it while letting them keep it. They will be up to 2x more likely to buy again.
Product photos build trust and reinforce key features, while illustrations focus customers away from practical features and benefits
Opted-in customers are 26% less likely to churn. Here’s how to encourage them to opt-in for marketing communications.
7 monthly emails is the ideal average frequency. Sending 4 instead of 7 reduced customer lifetime value by 32%. For best results, vary the number of emails based on purchase frequency.
How to design and write a donations page for a non-profit so that people are more likely to care for the cause, and donate.
How to optimize your descriptions, videos and images to maximize conversions for a videogame product page on the 3rd party Steam platform.
Marketplaces (e.g. Amazon, Taobao) don’t only drive sales, they are a low-cost channel to peel off and convert buyers to direct sales from your own website.
