Reviews left on weekends or public holidays are up to 4.7% lower than those left on weekdays.
Showing product ratings in stars ★★★★☆ (vs numbers like 4/5). Ratings seem higher, and people were up to 64% more likely to choose a product.
Referrals are trusted more than online reviews and lead to customers that spend more and are more likely to refer others - but it depends on the stage you’re in.
Mentioning a past mistake with a similar product, makes endorsements and reviews up to 59% more effective.
Compared to normal reviews, positive comparative reviews increase sales by up to 26% and negative comparative reviews are up to 47% less harmful.
Good reviews outweigh an expert’s recommendation (e.g. a doctor) for easily judged services (e.g. restaurant). The opposite happens for hard-to-judge ones (e.g. accountant).
Having a Q&A section on product pages increases star ratings by up to 0.5 stars.
Incentives (e.g. gifts, discounts) make reviewing more fun and increase review positivity by up to 83.4% through the transfer of positive emotions.
Seeing just one negative review, among positive reviews, is enough to make people 42% less likely to buy a product.
Reviews written in the present tense (vs past tense) were perceived as up to 26% more helpful
People were 49% more likely to buy when browsing outside work hours. Revenue increased 7.5%.
Wait at least ~10 days before reminding customers to leave a review. Immediate review reminders reduced the number of reviews given by 50%.
