Emotional ads increase sales for high-price, high-quality products. Informational ads work best for low-price, low-quality products.
Pressuring nudges (e.g. only 3 left!) are effective but increased product returns by 69%. Use reassuring nudges instead (e.g. this product is perfect for you)
Descriptions using technical language made people up to 16% less likely to buy a product. Focus on benefits instead.
Seeing just one negative review, among positive reviews, is enough to make people 42% less likely to buy a product.
Posting more often boosts engagement - up to a point. If you go over 45 posts per month people get tired of you.
People usually prefer established, older brands. But the opposite happens for tech or innovative products (e.g. cameras, VR headsets)
When people hold a product, they are up to 48% more likely to choose it or a product of the same shape and size.
People were willing to pay up to 24.6% more for a product when its packaging design was simple (vs complex)
Real (or realistic) images increase attention on your product’s key benefits and drawbacks (e.g. how healthy or effective it is). Unrealistic images reduce it.
Ad clicks were 3x higher when items were placed close together in the center, with plenty of white space around the edges
Shine a reflection of light on your product. In experiments, people rated products up to 23% more attractive and were 32% more likely to say they would buy them.
Don’t display your product alone. Show it alongside copies of itself. People will perceive it as more effective, both when deciding to buy it and when using it.
