People were up to 4x more likely to choose a food product that had transparent vs covered packaging.
People are up to 47.8% more forgiving of AI’s mistakes when the AI uses self-deprecating humor (e.g. “My non-brain just froze”) vs no humor.
Reviews left on weekends or public holidays are up to 4.7% lower than those left on weekdays.
People are up to 36% more willing to buy from more expressive salespeople (e.g. with an energetic tone of voice, using arm gestures).
People were up to 21% less likely to abandon ecommerce carts when they were recommended to add practical items to it.
Optimizing your website for AI buying agents can drastically increase the likelihood they choose your product (e.g. tweaking a product title increased choice by 80 percentage points).
Research on 164m sales across 973 ecommerce websites finds that AI traffic drives more revenue per session than paid social, but less than any other channel. This gap is smaller for complex products.
Images perform worse on social media when the text is too large or when the text and imagery refer to different concepts.
Stacked discounts (e.g. 15% sale + 10% online coupon) led to up to 16% higher purchase intentions vs a standard discount of the same amount (25%).
People are up to 29% less willing to buy products designed by AI (e.g. a chair, a snack flavor), compared to those designed by humans.
People are most likely to switch brands when they’ve tried a few products, but are not yet category experts. 54% of those who leave never return.
People were over 2x more likely to correctly remember and associate characters and logos (vs colors) to the correct brand.
