People are up to 36% more willing to buy from more expressive salespeople (e.g. with an energetic tone of voice, using arm gestures).
People were up to 21% less likely to abandon ecommerce carts when they were recommended to add practical items to it.
Optimizing your website for AI buying agents can drastically increase the likelihood they choose your product (e.g. tweaking a product title increased choice by 80 percentage points).
Research on 164m sales across 973 ecommerce websites finds that AI traffic drives more revenue per session than paid social, but less than any other channel. This gap is smaller for complex products.
Images perform worse on social media when the text is too large or when the text and imagery refer to different concepts.
Stacked discounts (e.g. 15% sale + 10% online coupon) led to up to 16% higher purchase intentions vs a standard discount of the same amount (25%).
People are up to 29% less willing to buy products designed by AI (e.g. a chair, a snack flavor), compared to those designed by humans.
People are most likely to switch brands when they’ve tried a few products, but are not yet category experts. 54% of those who leave never return.
People were over 2x more likely to correctly remember and associate characters and logos (vs colors) to the correct brand.
People view a brand up to 19% more negatively if their online ads are placed next to unsafe or objectionable content (e.g. racist or homophobic content).
Managers often wrongly estimate customer satisfaction and underestimate the impact of product quality on satisfaction by up to 31.6%.
Use exclamation points in your emails if you want to look friendly, but avoid using them to look assertive (e.g. send it by EOD!). People will perceive you up to 13.5% more positively.
