Emotional ads increase sales for high-price, high-quality products. Informational ads work best for low-price, low-quality products.
Shine a reflection of light on your product. In experiments, people rated products up to 23% more attractive and were 32% more likely to say they would buy them.
UPPERCASE brand names feel more premium, and people looking for high-end products are more likely to buy them. Mixed or lowercase names feel more mainstream.
Color saturation can change how much we like a product (e.g. if larger is better), how much we’d pay for it (18.5% more for a suitcase, in an experiment), and how we use it.
People like future-related products and images more if they’re positioned to the right, and past-related ones if they’re on the left. The effect reverses for those who write right-to-left.
Rational messages work better if they are placed high in a vertical space, while emotional messages connect better if placed low.
Help people imagine themselves using your product to better convert new buyers.
