AI chatbots increase purchase intention when products are hard to evaluate (e.g. choose from many sizes and styles). If products are easy to evaluate, they just get in the way.
Managers joining sales meetings is a strong signal to clients, but they should let their salesperson keep the lead. Sales value was up to 13% higher.
People feel less connected to creators who use AI, and engage less with their content.
People are up to 16% more likely to buy a product when the promotion is gamified.
Framing your product as containing “Just a few” (vs “Many”) ingredients can make people up to 22% more likely to choose it.
Emotional messages written by AI hurt word-of-mouth by up to 24% and make people see the company as dishonest.
People were up to 4x more likely to choose a food product that had transparent vs covered packaging.
People are up to 47.8% more forgiving of AI’s mistakes when the AI uses self-deprecating humor (e.g. “My non-brain just froze”) vs no humor.
Reviews left on weekends or public holidays are up to 4.7% lower than those left on weekdays.
People are up to 36% more willing to buy from more expressive salespeople (e.g. with an energetic tone of voice, using arm gestures).
People were up to 21% less likely to abandon ecommerce carts when they were recommended to add practical items to it.
Optimizing your website for AI buying agents can drastically increase the likelihood they choose your product (e.g. tweaking a product title increased choice by 80 percentage points).
