How to design an ecommerce AI chatbot your customers will love, using insights from our Wharton Blueprint for Effective AI Chatbots.
Ask people to share their support publicly and be specific about what exactly each donation is funding (e.g. meals for 1 family for 1 month)
Product photos build trust and reinforce key features, while illustrations focus customers away from practical features and benefits
Opted-in customers are 26% less likely to churn. Here’s how to encourage them to opt-in for marketing communications.
“Productized” booking modules on your website are likely to increase conversions and satisfaction compared to open-ended inquiry forms.
How to design and write a donations page for a non-profit so that people are more likely to care for the cause, and donate.
How to optimize your descriptions, videos and images to maximize conversions for a videogame product page on the 3rd party Steam platform.
Using someone’s name in a company’s name can help differentiate the company and increase word-of-mouth, but it comes with pitfalls.
Showcasing that you are family-owned comes with a series of advantages, but also some pitfalls
How to combine an automated phone tree with human agents to cut costs while delivering a great experience.
Sending too many emails will hurt sales from your customers who are most ready to buy, but there is a sweet spot.
A simple, sober business card that humanizes your service is most effective and memorable
