Use smile-like lines in your designs

Curved lines in your logo and branding can increase purchase intentions by up to 31% because they remind people of a smile.

Author

Thomas McKinlay
May 14, 2024

Topics: Brand & Strategy | Product
For: B2C. Can be tested for B2B 
Research date: July 2015
Universities: University of Oxford, Giessen University, University of Rochester, Universidad de La Sabana

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