People are up to 36% more willing to buy from more expressive salespeople (e.g. with an energetic tone of voice, using arm gestures).
Increase sales during calls when you optimise your background, your body-language, your look, and how you speak.
Use exclamation points in your emails if you want to look friendly, but avoid using them to look assertive (e.g. send it by EOD!). People will perceive you up to 13.5% more positively.
Gesture with your hands when presenting to appear more competent, and make people perceive you up to 9% more positively.
For high-end items (e.g. a leather briefcase), avoid showing the price immediately. For inexpensive items (e.g. a tote bag), show the price straight away to increase sales.
Funny ads from B2B brands (e.g. industrial adhesives) can make people like the company up to 17.9% more than non-funny ads do.
Opted-in customers are 26% less likely to churn. Here’s how to encourage them to opt-in for marketing communications.
“Productized” booking modules on your website are likely to increase conversions and satisfaction compared to open-ended inquiry forms.
People are less likely to make offers to buy, or respond to offers received, when they use precise digits (e.g. $1,525) compared to rounded amounts ($1,500).
Using someone’s name in a company’s name can help differentiate the company and increase word-of-mouth, but it comes with pitfalls.
Showcasing that you are family-owned comes with a series of advantages, but also some pitfalls
How to combine an automated phone tree with human agents to cut costs while delivering a great experience.
