Mid-tier brands were able to raise their prices by 12.3% when they advertised next to premium brands.
Imaginative, fun product displays of a product (e.g. energy drink cans stacked like a rocket ship) can increase purchases by up to 189.3%
People picked up to 57.5% more items when products were showcased by the benefits they provide (e.g. healthy diet) compared to their features (e.g. orange flavor)
People were 66% more likely to buy a gift card when using refunded money because it feels like money that has already been spent.
Pressuring nudges (e.g. only 3 left!) are effective but increased product returns by 69%. Use reassuring nudges instead (e.g. this product is perfect for you)
When people hold a product, they are up to 48% more likely to choose it or a product of the same shape and size.
Limited-time deals work better offline than online. To make them more effective online, keep them short and justify them (e.g. company anniversary).
Listening with headphones (vs speakers) make messages more persuasive. People were 2x more likely to respond positively.
People spent 33% more when using wheelbarrow-style ring handle shopping carts (vs traditional horizontal handle carts).
Recommend pairings of two different products to seem like an expert (e.g. a rug to match a sofa). In experiments, that increased ad clicks by 21%
Don’t display your product alone. Show it alongside copies of itself. People will perceive it as more effective, both when deciding to buy it and when using it.
Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.
