Pressuring nudges (e.g. only 3 left!) are effective but increased product returns by 69%. Use reassuring nudges instead (e.g. this product is perfect for you)
When people hold a product, they are up to 48% more likely to choose it or a product of the same shape and size.
Don’t display your product alone. Show it alongside copies of itself. People will perceive it as more effective, both when deciding to buy it and when using it.
Conversions increased 14% and total sales 28% when call-to-action (CTA) buttons directly asked people to decide about quantity (e.g. “Buy 1” vs “Buy 2” vs “Buy 3”).
UPPERCASE brand names feel more premium, and people looking for high-end products are more likely to buy them. Mixed or lowercase names feel more mainstream.
Customers who experience your products offline spend 60% more online, shop 28% more often and are much less likely to return items
