Expert vs fellow customer reviews

Good reviews outweigh an expert’s recommendation (e.g. a doctor) for easily judged services (e.g. restaurant). The opposite happens for hard-to-judge ones (e.g. accountant).

Author

Thomas McKinlay
March 12, 2024

Topics: Reviews | Ecommerce | Website/App
For: B2C. Can be tested for B2B 
Research date: June 2018
Universities: Monash University & University of International Business and Economics

Subscribe to Ariyh Pro to read the rest.

Become a paying subscriber of Ariyh Pro to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In

A subscription gets you:
Insights: Access hundreds of Ariyh insights (and growing)
Q&As: Science-based answers to your marketing problems
Grow with Ariyh: Discounts, new learnings, and special events