- Science Says
- Posts
- Expert vs fellow customer reviews
Expert vs fellow customer reviews
Good reviews outweigh an expert’s recommendation (e.g. a doctor) for easily judged services (e.g. restaurant). The opposite happens for hard-to-judge ones (e.g. accountant).
Topics: Reviews | Ecommerce | Website/App
For: B2C. Can be tested for B2B
Research date: June 2018
Universities: Monash University & University of International Business and Economics
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
Already a paying subscriber? Sign In.
What you get as a Platform member::
- • Access all insights: Hundreds of insights (and growing)
- • Case studies: Get science-based answers to marketing challenges
- • Exclusive playbooks and discounts on all playbooks