Expert vs fellow customer reviews

Good reviews outweigh an expert’s recommendation (e.g. a doctor) for easily judged services (e.g. restaurant). The opposite happens for hard-to-judge ones (e.g. accountant).

Author

Thomas McKinlay
March 12, 2024

Topics: Reviews | Ecommerce | Website/App
For: B2C. Can be tested for B2B 
Research date: June 2018
Universities: Monash University & University of International Business and Economics

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Already a paying subscriber? Sign In.

What you get as a Platform member:

  • • Access all insights: Hundreds of insights (and growing)
  • • Case studies: Get science-based answers to marketing challenges
  • • Exclusive playbooks and discounts on all playbooks