Expert vs fellow customer reviews

Good reviews outweigh an expert’s recommendation (e.g. a doctor) for easily judged services (e.g. restaurant). The opposite happens for hard-to-judge ones (e.g. accountant).

Author

Thomas McKinlay
March 12, 2024

Topics: Reviews | Ecommerce | Website/App
For: B2C. Can be tested for B2B 
Research date: June 2018
Universities: Monash University & University of International Business and Economics

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