The big impact of a single negative review

Seeing just one negative review, among positive reviews, is enough to make people 42% less likely to buy a product.

Author

Thomas McKinlay
October 24, 2023

Topics: Reviews | Ecommerce
For: B2C.
Research date: July 2023

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Already a paying subscriber? Sign In.

What you get as a Platform member::

  • • Access all insights: Hundreds of insights (and growing)
  • • Case studies: Get science-based answers to marketing challenges
  • • Exclusive playbooks and discounts on all playbooks