Product Q&A sections improve ratings

Having a Q&A section on product pages increases star ratings by up to 0.5 stars.

Author

Thomas McKinlay
February 27, 2024

Topics: Ecommerce | Reviews | Website/App
For: B2C. Can be tested for B2B
Research date: May 2021
Universities: Boston University

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Already a paying subscriber? Sign In.

What you get as a Platform member:

  • • Access all insights: Hundreds of insights (and growing)
  • • Case studies: Get science-based answers to marketing challenges
  • • Exclusive playbooks and discounts on all playbooks