Show products by benefits, not features

People picked up to 57.5% more items when products were showcased by the benefits they provide (e.g. healthy diet) compared to their features (e.g. orange flavor)

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Subscribe to Platform

What you get as a Platform member:

  • Access all insights: Hundreds of insights (and growing)
  • Case studies: Get science-based answers to marketing challenges
  • Exclusive playbooks and discounts on all playbooks
Already a subscriber?Sign In.