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Reassure, don’t pressure people on product pages
Pressuring nudges (e.g. only 3 left!) are effective but increased product returns by 69%. Use reassuring nudges instead (e.g. this product is perfect for you)
Thomas McKinlay
November 07, 2023
Topics: Ecommerce | Website | Retail Store | Promotions
For: B2C. B2B Friendly
Research date: May 2023
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