- Science Says
- Posts
- Reassure, don’t pressure people on product pages
Reassure, don’t pressure people on product pages
Pressuring nudges (e.g. only 3 left!) are effective but increased product returns by 69%. Use reassuring nudges instead (e.g. this product is perfect for you)
Topics: Ecommerce | Website | Retail Store | Promotions
For: B2C. B2B Friendly
Research date: May 2023
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
Already a paying subscriber? Sign In.
What you get as a Platform member::
- • Access all insights: Hundreds of insights (and growing)
- • Case studies: Get science-based answers to marketing challenges
- • Exclusive playbooks and discounts on all playbooks