Gimmicky product displays boost sales

Imaginative, fun product displays of a product (e.g. energy drink cans stacked like a rocket ship) can increase purchases by up to 189.3%

Author

Thomas McKinlay
November 26, 2024

Topics: Retail Store
For: B2C
Research date: February 2021
Universities: Monash University, Queensland University of Technology, Capital University of Economics and Business, University of Technology Sydney

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