Use exclamation points in your emails if you want to look friendly, but avoid using them to look assertive (e.g. send it by EOD!). People will perceive you up to 13.5% more positively.
Gesture with your hands when presenting to appear more competent, and make people perceive you up to 9% more positively.
Funny ads from B2B brands (e.g. industrial adhesives) can make people like the company up to 17.9% more than non-funny ads do.
Emotional ads increase sales for high-price, high-quality products. Informational ads work best for low-price, low-quality products.
Descriptions using technical language made people up to 16% less likely to buy a product. Focus on benefits instead.
Posting more often boosts engagement - up to a point. If you go over 45 posts per month people get tired of you.
People usually prefer established, older brands. But the opposite happens for tech or innovative products (e.g. cameras, VR headsets)
People prefer AI-based recommendations for practical products (e.g. a dishwasher), and human recommendations for experiential and sensory products (e.g. a holiday).
Rational messages work better if they are placed high in a vertical space, while emotional messages connect better if placed low.
Help people imagine themselves using your product to better convert new buyers.
