When to use emotional vs informational ads

Use emotional product ads for high price and quality products, and informational ads for low price and quality products. Emotional ads work best to boost online searches.

December 08, 2020

Topics: Ads | Messaging & Copy
For: B2C
Research date: November 2020

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Already a paying subscriber? Sign In.

What you get as a Platform member:

  • • Access all insights: Hundreds of insights (and growing)
  • • Case studies: Get science-based answers to marketing challenges
  • • Exclusive playbooks and discounts on all playbooks