The optimal text/visuals balance

Images perform worse on social media when the text is too large or when the text and imagery refer to different concepts.

Author

Thomas McKinlay
March 31, 2026

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

What you get as a Platform member:

• Access all insights: Hundreds of insights (and growing)

• Case studies: Get science-based answers to marketing challenges

• Exclusive playbooks and discounts on all playbooks

Already a subscriber?Sign in.