People are most likely to switch brands when they’ve tried a few products, but are not yet category experts. 54% of those who leave never return.
People were over 2x more likely to correctly remember and associate characters and logos (vs colors) to the correct brand.
People view a brand up to 19% more negatively if their online ads are placed next to unsafe or objectionable content (e.g. racist or homophobic content).
Increase sales during calls when you optimise your background, your body-language, your look, and how you speak.
To increase subscribers, and how much they contribute, highlight what makes you different and make them feel emotionally invested in you.
Businesses that have a “woman-owned” label (e.g. on Google Maps) are perceived as up to 27% more competent and higher quality.
People are more likely to buy from you if your logo visually suggests what your brand is about (e.g. a donut shape for a donut shop).
Using someone’s name in a company’s name can help differentiate the company and increase word-of-mouth, but it comes with pitfalls.
Make your brand stand out by rolling out spin-off products in unrelated categories (e.g. KFC nail polish, cybersecurity-themed toys).
Showcasing that you are family-owned comes with a series of advantages, but also some pitfalls
Brands with UPPERCASE names seem up to 52% more competent, while those with lowercase letters seem up to 69% more friendly.
A simple, sober business card that humanizes your service is most effective and memorable
