- Science Says
- Posts
- UPPERCASE feels competent, lowercase feels warm
UPPERCASE feels competent, lowercase feels warm
Brands with UPPERCASE names seem up to 52% more competent, while those with lowercase letters seem up to 69% more friendly.
Thomas McKinlay
June 17, 2025
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
What you get as a Platform member:
• Access all insights: Hundreds of insights (and growing)
• Case studies: Get science-based answers to marketing challenges
• Exclusive playbooks and discounts on all playbooks