People were willing to pay up to 13.7% more for a product that looked more complex because it looked more expensive to produce
Original practices for boosting your customers’ willingness to pay for both - physical and digital products.
Are you ranked only 3rd in the top 3? Talk about the top 100 instead, and you went from last to the top 3%. People rated a restaurant 18.4% higher.
People dislike AI chatbots (vs humans), unless you frame it right - or pass on the savings.
The science on whether sustainability improves brand perceptions and results, even amidst the current political landscape
Creative products (e.g. games) were rated up to 32% better when their content (e.g. storyline) was considered creative. Creative packaging had little effect or even backfired.
Diagonally tilt lines of text (upwards or downwards) according to the message you want to convey. People were up to 44.5% more likely to say they would buy.
Best practices for turning online website visitors into real-life tour-takers.
Referred customers make up to 71% more referrals than non-referred customers and are more likely to convert to high-value customers.
50 AI recommendations from the latest science. 1,000+ pages of research turned into actionable techniques. 24 hours left to get the special launch discount.
People rated using generative AI (e.g. ChatGPT) for a cover letter as 12.6% more acceptable to use themselves compared to when others used it.
Best practices for using an AI chatbot without alienating customers and hurting a premium, artisanal brand image.
