Referred customers make up to 71% more referrals than non-referred customers and are more likely to convert to high-value customers.
50 AI recommendations from the latest science. 1,000+ pages of research turned into actionable techniques. 24 hours left to get the special launch discount.
People rated using generative AI (e.g. ChatGPT) for a cover letter as 12.6% more acceptable to use themselves compared to when others used it.
Best practices for using an AI chatbot without alienating customers and hurting a premium, artisanal brand image.
Content written by AI and edited by a human (vs fully written by an SEO expert) reduced production and labor costs by 91% - and ranked higher in search results
We don’t think AI has bad intentions, so we are up to 2.6 times more likely to accept bad news given by them (e.g. accept a higher-than-expected price).
Insights generated by a marketer working with AI were better than those from a person alone, or AI alone. Here’s how.
Kicking off 2025 with evidence on how to better use AI in your marketing and products, without the hype. A new insights category, playbook, Q&A, and more!
Ecommerce orders that arrive faster than the expected delivery date are more likely to be returned, especially if it’s a new customer.
The science of whether to rename a brand that has a trusted legacy in a local community.
People see business owners from a minority background as underdogs, so they are more tolerant of mistakes and willing to pay more.
58 recommendations from the latest science. 1000+ pages of research summarized into actionable techniques. Last 24 hours of the special launch discount.
