Customers are up to 32% more likely to forgive a service mistake when they receive an apology, rather than financial compensation.
Don’t repeat the same online ad too often. At 3 repetitions it has a 40% chance of annoying and putting off customers, and that increases rapidly.
People are up to 2.8x more likely to pick prettier products for women compared to men. However, women themselves, choose functionality over looks.
Use direct mail (e.g. physical letters) for customer acquisition, then email for retention. This strategy lifted revenue by up to 13.5%.
Just-below prices don’t hurt perceptions of quality as we previously thought. And they feel cheaper than rounded prices ($8.99 vs $9)
People were willing to pay up to 39% more when companies offered to take-back and recycle products at the end of their lifecycle.
People buying from their smartphone (vs laptop) were up to 36% more likely to choose products from personalized recommendations than popular bestsellers.
Precise, non-rounded, discount percentages increase purchase intention by up to 18% vs rounded discounts (e.g. 7.7% vs 8% off)
A special behind the scenes to celebrate 200 insights: what’s been happening at Ariyh, and what’s coming next.
Pressuring nudges (e.g. only 3 left!) are effective but increased product returns by 69%. Use reassuring nudges instead (e.g. this product is perfect for you)
Descriptions using technical language made people up to 16% less likely to buy a product. Focus on benefits instead.
Seeing just one negative review, among positive reviews, is enough to make people 42% less likely to buy a product.
