People are up to 45% more likely to buy a multipack when the price is easily divisible by the number of items (e.g. 4 for $20).
Science-based insights to improve a customer reactivation email of an audiovisual equipment rental marketplace.
Having a Q&A section on product pages increases star ratings by up to 0.5 stars.
Incentives (e.g. gifts, discounts) make reviewing more fun and increase review positivity by up to 83.4% through the transfer of positive emotions.
Science-based insights to improve conversions of a SaaS enterprise demo booking page.
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People were more trusting of and willing to pay up to 65% more for the same product when it was co-developed with a university.
Complementary emojis make ads and information more attention grabbing, increasing reviews by up to 24%.
People in interdependent cultures (e.g. South America, Asia) are willing to pay up to 28% more for products labeled as ‘Top Rated’ (vs ‘Best Seller’)
Customers are up to 32% more likely to forgive a service mistake when they receive an apology, rather than financial compensation.
Don’t repeat the same online ad too often. At 3 repetitions it has a 40% chance of annoying and putting off customers, and that increases rapidly.
People are up to 2.8x more likely to pick prettier products for women compared to men. However, women themselves, choose functionality over looks.
