Use direct mail (e.g. physical letters) for customer acquisition, then email for retention. This strategy lifted revenue by up to 13.5%.
Just-below prices don’t hurt perceptions of quality as we previously thought. And they feel cheaper than rounded prices ($8.99 vs $9)
People were willing to pay up to 39% more when companies offered to take-back and recycle products at the end of their lifecycle.
People buying from their smartphone (vs laptop) were up to 36% more likely to choose products from personalized recommendations than popular bestsellers.
Precise, non-rounded, discount percentages increase purchase intention by up to 18% vs rounded discounts (e.g. 7.7% vs 8% off)
A special behind the scenes to celebrate 200 insights: what’s been happening at Ariyh, and what’s coming next.
Pressuring nudges (e.g. only 3 left!) are effective but increased product returns by 69%. Use reassuring nudges instead (e.g. this product is perfect for you)
Descriptions using technical language made people up to 16% less likely to buy a product. Focus on benefits instead.
Seeing just one negative review, among positive reviews, is enough to make people 42% less likely to buy a product.
People usually prefer established, older brands. But the opposite happens for tech or innovative products (e.g. cameras, VR headsets)
When people hold a product, they are up to 48% more likely to choose it or a product of the same shape and size.
People were willing to pay up to 24.6% more for a product when its packaging design was simple (vs complex)
