Free shipping increases sales but also returns, usually hurting profits. Instead, give a discount coupon equal to the shipping cost.
People were 59.7% more likely to say they would buy a protein shake when it was endorsed by a social media influencer vs a celebrity (e.g. famous actor).
When to use GIFs and flashy images in your emails - and when you shouldn’t.
People picked up to 57.5% more items when products were showcased by the benefits they provide (e.g. healthy diet) compared to their features (e.g. orange flavor)
Mentioning a past mistake with a similar product, makes endorsements and reviews up to 59% more effective.
How to explain and demonstrate a complicated product to potential customers.
Showing a picture of the product’s scent (e.g. what flower it smells like) increased up to 13.6% how much people liked an ad.
Dynamic website banners (e.g. countdown timer, bouncing banner) can hurt sales ~10% for high-involvement products because they distract shoppers.
How to price a SaaS marketplace so that business customers are engaged but not put off. Is “Pay what you want” the solution?
People were 66% more likely to buy a gift card when using refunded money because it feels like money that has already been spent.
Discounts are up to 2.4x more effective for products bought for fun or pleasure (e.g. fashion, chocolate) because those purchases are harder to justify.
How to design the most effective shipping fee strategy when selling online.
