Crafting an effective pricing and plans strategy for a sports betting advice subscription
Show a discounted price to the right of the original. In experiments, people perceived the discount as bigger and were up to 49% more likely to say they would buy.
47.4% more people signed up for a basic plan when it was free (vs. $1). They overvalue free and were more tolerant of ads and worse service.
Introducing and pricing a mystery box for a non-profit organization.
Ads that appear as regular content get more clicks initially, but drive lower purchase intentions (up to 24% higher bounce rates).
A special sample from the new Playbook of SaaS Optimization
62 SaaS recommendations based on 1000+ pages of research
Use the difference (e.g. $80 more) when showing the higher price of premium options or add-ons (e.g. basic vs suite). It feels cheaper than showing full prices (e.g. $190 vs $270).
How we optimized Science Says newsletter sponsorship pricing to make bigger package purchases more appealing.
Free shipping increases sales but also returns, usually hurting profits. Instead, give a discount coupon equal to the shipping cost.
People were 59.7% more likely to say they would buy a protein shake when it was endorsed by a social media influencer vs a celebrity (e.g. famous actor).
When to use GIFs and flashy images in your emails - and when you shouldn’t.
