Here's the science we used to choose a highly effective brand name.
Why I’m changing Ariyh’s name, and how you can learn from it.
When digits were used to write numbers (vs words), people found reviews up to 9.5% more helpful and were up to 15.5% more likely to buy a product.
Creating an effective influencer strategy to boost brand awareness and sales for a language learning app
Price promotions themed and timed around popular events (e.g. Olympics) led to 13% higher sales on average, and up to 48% higher during the Winter Olympics of 2010.
[First name] subject line personalization doesn’t work anymore. You now need to be more creative and relevant to get benefits from personalization.
Increasing website conversions for a home energy efficiency solutions provider
Claiming a product is “100%” something can sound suspicious and backfire (e.g. “100% juice”). People were up to 7.5% less likely to intend to buy.
Using a question in ads can increase sales by up to 50% when shoppers feel calm but decrease sales by up to 87% when they are nervous or excited.
Understanding the effectiveness of negative versus positive copy
Requiring something small in return (e.g. fill out a survey, watch an ad), does not hurt demand for free products or offers - it might even increase it.
Choose your brand colors based on how you want to be perceived. For example, red is exciting, blue is competent, and black is sophisticated.
