Understanding the effectiveness of negative versus positive copy
Requiring something small in return (e.g. fill out a survey, watch an ad), does not hurt demand for free products or offers - it might even increase it.
Choose your brand colors based on how you want to be perceived. For example, red is exciting, blue is competent, and black is sophisticated.
Crafting an effective pricing and plans strategy for a sports betting advice subscription
Show a discounted price to the right of the original. In experiments, people perceived the discount as bigger and were up to 49% more likely to say they would buy.
47.4% more people signed up for a basic plan when it was free (vs. $1). They overvalue free and were more tolerant of ads and worse service.
Introducing and pricing a mystery box for a non-profit organization.
Ads that appear as regular content get more clicks initially, but drive lower purchase intentions (up to 24% higher bounce rates).
A special sample from the new Playbook of SaaS Optimization
62 SaaS recommendations based on 1000+ pages of research
Use the difference (e.g. $80 more) when showing the higher price of premium options or add-ons (e.g. basic vs suite). It feels cheaper than showing full prices (e.g. $190 vs $270).
How we optimized Science Says newsletter sponsorship pricing to make bigger package purchases more appealing.
