People picked up to 57.5% more items when products were showcased by the benefits they provide (e.g. healthy diet) compared to their features (e.g. orange flavor)
Mentioning a past mistake with a similar product, makes endorsements and reviews up to 59% more effective.
How to explain and demonstrate a complicated product to potential customers.
Showing a picture of the product’s scent (e.g. what flower it smells like) increased up to 13.6% how much people liked an ad.
Dynamic website banners (e.g. countdown timer, bouncing banner) can hurt sales ~10% for high-involvement products because they distract shoppers.
How to price a SaaS marketplace so that business customers are engaged but not put off. Is “Pay what you want” the solution?
People were 66% more likely to buy a gift card when using refunded money because it feels like money that has already been spent.
Discounts are up to 2.4x more effective for products bought for fun or pleasure (e.g. fashion, chocolate) because those purchases are harder to justify.
How to design the most effective shipping fee strategy when selling online.
Curved lines in your logo and branding can increase purchase intentions by up to 31% because they remind people of a smile.
People preferred a fun or pleasurable product (e.g. a mobile game) up to 26% more when its ads or packaging used a curved (vs sharp-edged) font.
A case study from an ecommerce store selling sewing kits to make your own clothing items.
