74 Ecommerce optimizations from the latest science. 1,200+ pages of research summarized into actionable techniques.
Sell customers a paid subscription to access free shipping of your products (e.g. Amazon Prime). Profitability will dip in the first months after launch, then soar.
Wait at least ~10 days before reminding customers to leave a review. Immediate review reminders reduced the number of reviews given by 50%.
Use this surprise-level calculator to test your copy. The optimal level of surprise boosted ad CTRs by up to 127.5%.
Listening with headphones (vs speakers) make messages more persuasive. People were 2x more likely to respond positively.
People pay more attention to content they can only see once (e.g. Instagram Stories). They were 10.2% likely to watch it for longer and liked it more.
Influencer posts are more effective when they include or refer to their friends or family. People were up to 95% more likely to like such posts.
Suggested gratuity amounts backfire. They don’t increase tips, and in experiments made people feel 8% worse about the company.
High prices increase expectations, but not how we actually perceive the product’s quality once we try it.
One-click buying increased spending by 28% and items sold by 36%. Product returns stayed stable.
Ad clicks were 3x higher when items were placed close together in the center, with plenty of white space around the edges
Slow motion videos make your product or brand feel more luxurious. In experiments it boosted clicks +18%, acceptable price +11%, and sales +22%.
