Seeing just one negative review, among positive reviews, is enough to make people 42% less likely to buy a product.
People usually prefer established, older brands. But the opposite happens for tech or innovative products (e.g. cameras, VR headsets)
When people hold a product, they are up to 48% more likely to choose it or a product of the same shape and size.
People were willing to pay up to 24.6% more for a product when its packaging design was simple (vs complex)
Real (or realistic) images increase attention on your product’s key benefits and drawbacks (e.g. how healthy or effective it is). Unrealistic images reduce it.
Highly credible marketing tactics (e.g. third-party certifications) are up to 63% more effective than less credible tactics (e.g. actors playing customers)
Position your product next to an image of the problem it solves. People were up to 26% more likely to choose it.
Reviews written in the present tense (vs past tense) were perceived as up to 26% more helpful
People were 49% more likely to buy when browsing outside work hours. Revenue increased 7.5%.
People were 34% more likely to buy from a startup if the brand name was grammatically correct (e.g. Lift) rather than creatively misspelled (e.g. Lyft).
Limited-time deals work better offline than online. To make them more effective online, keep them short and justify them (e.g. company anniversary).
Instant refunds of product returns increased satisfaction and intentions to buy again by 12%, without increasing the number of returns.
