Overexcited language (e.g. “LOVE THIS!”) increases engagement for micro-influencers by 38% but reduces it for macro-influencers by 31%.
Good reviews outweigh an expert’s recommendation (e.g. a doctor) for easily judged services (e.g. restaurant). The opposite happens for hard-to-judge ones (e.g. accountant).
Science-based insights to optimize a sales presentation, and to enhance its readability to clients from Western regions, versus Asia.
People are up to 45% more likely to buy a multipack when the price is easily divisible by the number of items (e.g. 4 for $20).
Science-based insights to improve a customer reactivation email of an audiovisual equipment rental marketplace.
Having a Q&A section on product pages increases star ratings by up to 0.5 stars.
Incentives (e.g. gifts, discounts) make reviewing more fun and increase review positivity by up to 83.4% through the transfer of positive emotions.
Science-based insights to improve conversions of a SaaS enterprise demo booking page.
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People were more trusting of and willing to pay up to 65% more for the same product when it was co-developed with a university.
Complementary emojis make ads and information more attention grabbing, increasing reviews by up to 24%.
People in interdependent cultures (e.g. South America, Asia) are willing to pay up to 28% more for products labeled as ‘Top Rated’ (vs ‘Best Seller’)
