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Customer ExperienceCustomer Experience
+3+3
How to reduce churn with loyalty rewards
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How to reduce churn with loyalty rewards

Be careful who you give them to, they can easily backfire.

PromotionsPromotions
+3+3
$0 is better than ‘free’

$0 is better than ‘free’

Using “$0” or “at no cost” reminds people they are not losing money, rather than gaining something “free”. That increases conversions.

Customer ExperienceCustomer Experience
+2+2
Make your experiences memorable, not just seamless
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Make your experiences memorable, not just seamless

Provide good-to-great frictionless experiences, then focus on creating meaningful experiences to build a long-term competitive advantage

B2CB2C
+3+3
What makes people share Facebook video ads
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What makes people share Facebook video ads

fMRI brain scans tell us your Facebook video ads should have a social-related use for people to share them

Customer ExperienceCustomer Experience
+6+6
How to design your digital paywall
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How to design your digital paywall

Limit the number of articles free users can read, but allow them to read from any area or topic they want

ReferralsReferrals
+4+4
Pre-fill referral messages to make them more effective
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Pre-fill referral messages to make them more effective

Referral messages that say the sender already bought the product increase conversions by 11%. Messages that include an incentive for further referrals lead to 53% more referrals.

B2CB2C
+3+3
Offline experience stores supercharge online sales
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Offline experience stores supercharge online sales

Customers who experience your products offline spend 60% more online, shop 28% more often and are much less likely to return items

Customer ExperienceCustomer Experience
+4+4
Show your service employees on your website
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Show your service employees on your website

The digital presence of service employees increases the perceptions customers have of their competence and commitment

Customer ExperienceCustomer Experience
+3+3
Using specific language increases customer spending
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Using specific language increases customer spending

Speaking to customers in concrete, specific language makes them feel more cared for and important

Introducing Ariyh: Evidence-based Marketing

Introducing Ariyh: Evidence-based Marketing

Tips for marketing leaders based on the latest top business school research. Launching August 25.

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