Use this surprise-level calculator to test your copy. The optimal level of surprise boosted ad CTRs by up to 127.5%.
Listening with headphones (vs speakers) make messages more persuasive. People were 2x more likely to respond positively.
People pay more attention to content they can only see once (e.g. Instagram Stories). They were 10.2% likely to watch it for longer and liked it more.
Influencer posts are more effective when they include or refer to their friends or family. People were up to 95% more likely to like such posts.
Suggested gratuity amounts backfire. They don’t increase tips, and in experiments made people feel 8% worse about the company.
High prices increase expectations, but not how we actually perceive the product’s quality once we try it.
One-click buying increased spending by 28% and items sold by 36%. Product returns stayed stable.
Ad clicks were 3x higher when items were placed close together in the center, with plenty of white space around the edges
Slow motion videos make your product or brand feel more luxurious. In experiments it boosted clicks +18%, acceptable price +11%, and sales +22%.
People spent 33% more when using wheelbarrow-style ring handle shopping carts (vs traditional horizontal handle carts).
Medium size influencers (100K-500K followers) are the most effective in creating engagement, vs larger or smaller influencers.
Products with sustainability claims (e.g. carbon-neutral production, recyclable packaging, organic) have up to 6.4% higher revenues than those without.
