When presenting a product, don’t add comments such as “it usually looks nicer”, “it looks even better when…”. They backfire. For example, people were 24% less likely to buy an indoor plant.
Here are my 3 favorite science based marketing insights from this year. Ariyh will be back on January 10th 2023!
Use structured designs (e.g. straight lines) to be perceived as effective and reliable. Use unstructured designs (e.g. incomplete shapes) to be perceived as fun and exciting.
People believe products from small companies are higher quality. The exception is high-tech products, people prefer those from large companies.
Many other people on social media observe how you respond to a rude complaint. Answer with humor and they will become more likely to buy from you.
Scientific research found that we perceive prices as cheaper when they are below products (vs above), increasing sales.
Create curiosity, then answer it. People will feel happier. The positive effect trickles down to you and your message, making people more likely to buy from you.
Your company page’s follower count is pointless if your content doesn’t reach them. Organic content doesn't, so you need to pay to boost it. In an experiment, product usage increased 8%.
Scientists gave free espressos (vs decaf coffee) to people entering stores. Customers bought ~30% more items and spent ~50% more, mainly on hedonic products.
Strategically position graspable objects in your creatives. People will feel a sense of ownership of your product, and will be more likely to buy it.
Second person pronouns (e.g. you, your, you’ll) make readers feel more involved. People will be more likely to engage with you and feel more positive towards your brand.
In a large-scale experiment, 7-day long free trials (vs 30 days) led to 5.6% higher conversions, 6.4% better retention, and 7.9% higher revenue.
