Ads for busy vs relaxed people

Simple, informational ads are more effective for busy people (e.g. working on a project). Emotional ads are more effective for relaxed viewers (e.g. watching TV on the sofa).

Author

Thomas McKinlay
April 01, 2025

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

What you get as a Platform member:

• Access all insights: Hundreds of insights (and growing)

• Case studies: Get science-based answers to marketing challenges

• Exclusive playbooks and discounts on all playbooks

Already a subscriber?Sign in.