Metaphors make people process ads more deeply - and made them 24% more likely to remember ads one week later. Use metaphors related to your brand.
Boost conversions to your paid product 16.2% to 22.6% by strategically introducing an alternative paid option.
Describe the restriction first (spend £100) and then the offer (get $20 off). The promotion will feel like a reward rather than a restriction, and sell better.
Asking people to “Gift” rather than “Donate” to charities increased the chances they did by up to 68.8% and increased the amount given by between 22.9% and 94%.
Give a note thanking customers for their purchase. They must be handwritten, but photocopies work just as well as originals. In experiments, they increased future customers spending 2x.
Negations (e.g. no, don’t, never) make you sound more powerful and increase how much people want to engage with (+17.6%) and recommend you (+17.8%)
Space out your products; Praise your competitors; Reply to all reviews; Use quantity-focused CTAs; Show a hand touching your product. The top 5 insights to celebrate two years of Ariyh.
In experiments, people were up to 85% more likely to recommend and 32% more likely to buy a company’s products after a tour. Tours must be educational and enjoyable.
Choose influencers that post original content with average frequency. Brief them to not be overly positive in their posts, clearly mention your product, and link to it.
Money rewards hurt the social motivation of recommending a product, unless they are for a strong brand. Non money rewards (e.g. a small gift) give better results for all brands.
Horizontal product displays on websites make people choose higher quality, more expensive products. Vertical displays encourage choice of cheaper options.
Highly differentiated startups raise 117% more early-stage funding and are more likely to succeed in the long-term, although they take more time to take off.
