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- Discounts work better for “guilty pleasures”
Discounts work better for “guilty pleasures”
Discounts are up to 2.4x more effective for products bought for fun or pleasure (e.g. fashion, chocolate) because those purchases are harder to justify.
Thomas McKinlay
May 21, 2024
Topics: Promotions
For: B2C
Research date: May 2016
Universities: Columbia University, Tsinghua University
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