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- Discounts work better for “guilty pleasures”
Discounts work better for “guilty pleasures”
Discounts are up to 2.4x more effective for products bought for fun or pleasure (e.g. fashion, chocolate) because those purchases are harder to justify.
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Your product’s benefits must seem related
Products with multiple related benefits generated 42% more sales than those with a single benefit. Having unrelated benefits is worse than having a single benefit.
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UPPERCASE feels competent, lowercase feels warm
Brands with UPPERCASE names seem up to 52% more competent, while those with lowercase letters seem up to 69% more friendly.