- Science Says
- Posts
- Discounts work better for “guilty pleasures”
Discounts work better for “guilty pleasures”
Discounts are up to 2.4x more effective for products bought for fun or pleasure (e.g. fashion, chocolate) because those purchases are harder to justify.
Topics: Promotions
For: B2C
Research date: May 2016
Universities: Columbia University, Tsinghua University
Subscribe to the Science Says Platform to read the rest.
Become a paying Platform member of Science Says to access this page.
Already a paying subscriber? Sign In.
What you get as a Platform member::
- • Access all insights: Hundreds of insights (and growing)
- • Case studies: Get science-based answers to marketing challenges
- • Exclusive playbooks and discounts on all playbooks