Influencers sell more than celebrities

People were 59.7% more likely to say they would buy a protein shake when it was endorsed by a social media influencer vs a celebrity (e.g. famous actor).

Author

Thomas McKinlay
July 02, 2024

Topics: Social Media
For: B2C. Can be tested for B2B 
Research date: July 2019
Universities: Tilburg University

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