Brands with UPPERCASE names seem up to 52% more competent, while those with lowercase letters seem up to 69% more friendly.
A simple, sober business card that humanizes your service is most effective and memorable
In promotions, giving a voucher for a free gift (vs giving the free gift directly) increased sales up to 52% when the gift was low-value.
Imagining an experience before it happens makes people enjoy the actual experience up to 21% more.
Engaging with a brand on social media can hurt immediate purchases but lead to more long-term conversions
People with a limited understanding of how AI works are up to 31% more likely to use it because they see it as magical.
Showing product ratings in stars ★★★★☆ (vs numbers like 4/5). Ratings seem higher, and people were up to 64% more likely to choose a product.
Building uniform grids for your product catalogue can optimize viewability - and sales
Observing people while they decide how much to tip backfires. People did not tip more, and were 25% less likely to visit again.
Tests on Instagram, Facebook, and similar platforms are not real A/B tests because they are shown to different audiences.
Referrals are trusted more than online reviews and lead to customers that spend more and are more likely to refer others - but it depends on the stage you’re in.
Customers were up to 49.7% more satisfied, and more likely to buy when AI chatbots use interjections (e.g. wow, aw, oh!) because they felt better understood.
