When influencer overexcitement backfires

Overexcited language (e.g. “LOVE THIS!”) increases engagement for micro-influencers by 38% but reduces it for macro-influencers by 31%.

Author

Thomas McKinlay
March 19, 2024

Topics: Social Media
For: B2C
Research date: October 2023
Universities: LUISS Guido Carli University

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