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- When influencer overexcitement backfires
When influencer overexcitement backfires
Overexcited language (e.g. “LOVE THIS!”) increases engagement for micro-influencers by 38% but reduces it for macro-influencers by 31%.
Topics: Social Media
For: B2C
Research date: October 2023
Universities: LUISS Guido Carli University
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