When to use rounded fonts

People preferred a fun or pleasurable product (e.g. a mobile game) up to 26% more when its ads or packaging used a curved (vs sharp-edged) font.

Author

Thomas McKinlay
May 07, 2024

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Subscribe to Platform

What you get as a Platform member:

  • Access all insights: Hundreds of insights (and growing)
  • Case studies: Get science-based answers to marketing challenges
  • Exclusive playbooks and discounts on all playbooks
Already a subscriber?Sign In.