Red is exciting, blue is competent

Choose your brand colors based on how you want to be perceived. For example, red is exciting, blue is competent, and black is sophisticated.

Author

Thomas McKinlay
August 13, 2024

Topics: Brand & Strategy
For: B2C. Can be tested for B2B 
Research date: Jan 2011 
Universities: Northern Illinois University, University of Massachusetts Amherst

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