Red is exciting, blue is competent

Choose your brand colors based on how you want to be perceived. For example, red is exciting, blue is competent, and black is sophisticated.

Author

Thomas McKinlay
August 13, 2024

Topics: Brand & Strategy
For: B2C. Can be tested for B2B 
Research date: Jan 2011 
Universities: Northern Illinois University, University of Massachusetts Amherst

Subscribe to the Science Says Platform to read the rest.

Become a paying Platform member of Science Says to access this page.

Already a paying subscriber? Sign In.

What you get as a Platform member::

  • • Access all insights: Hundreds of insights (and growing)
  • • Case studies: Get science-based answers to marketing challenges
  • • Exclusive playbooks and discounts on all playbooks