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- Write discounted prices on the right
Write discounted prices on the right
Show a discounted price to the right of the original. In experiments, people perceived the discount as bigger and were up to 49% more likely to say they would buy.
Topics: Promotions | Pricing
For: B2C. Can be tested for B2B
Research date: July 2013
Universities: Wayne State University, Indiana State University, University of South Carolina, University of Miami
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