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- Don’t give free shipping, offer coupons instead
Don’t give free shipping, offer coupons instead
Free shipping increases sales but also returns, usually hurting profits. Instead, give a discount coupon equal to the shipping cost.
Thomas McKinlay
July 09, 2024
Topics: Ecommerce | Promotions
For: B2C. Can be tested for B2B.
Research date: August 2020
Universities: Copenhagen Business School, University of Tuebingen, Dartmouth College
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