Case study: Product images in fashion ecommerce

Topics: Ecommerce
For: B2C

👤 Question from

Sian Conway-Wood, Senior Managing Partner at 181st Street Communications - a full-service communications agency.

❓ Question

Is there a reason why e-commerce imagery in apparel is always presented on a white background? 

We are producing a campaign for a fashion brand and while we are showing the product images on white, the images of models wearing the clothes look better on a dark grey background in line with the brand's color palette. 

Can background color have an impact on conversions? What are some other good product display practices?

🎓 Answer

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