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Promotions in italics are more effective

Promotions in italics are more effective

Using a slanted font like italics signals urgency. In experiments, 3x more people clicked an email and were 31% more likely to say they would buy from a Mexican restaurant.

Thomas McKinlay
November 12, 2024

Topics: Ads | Promotions
For: B2C. Can be tested for B2B
Research date: February 2020
Universities: University of West Florida, Salisbury University, Stephen F. Austin State University.

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