Mention a rival to get more engagement

Tweets referencing a rival brand received on average 196.7% more likes

Author

Thomas McKinlay
October 29, 2024

Topics: Messaging & Copy | Social Media
For: B2C. Can be tested for B2B 
Research date: April 2024
Universities: Hochschule Hannover, German Sport University Cologne, INSEAD, New York University

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